Marketing Skills For Freelance Translators

 

Overview

“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler. The good news is that you can learn marketing in an hour. The bad news, it takes a lifetime to perfect it. Then, when Philip Kotler, the father of modern marketing, says that you should never go to the battlefield before having won the war on paper, you should get armed with some tips & tricks in the translation & localization industry. In a four-hour session, you will learn how to hone your marketing skills, sell your language services, and build your personal brand as a professional translator. In addition, you will be provided with my recipe to segment your customers, target them professionally, and position yourself to stand out in such a competitive market.

What you will learn:

 

  • What is marketing?
  • Language Services you can market;
  • Marketing concepts;
  • Marketing vs. Sales?
  • Segmentation: How to segment your customers based on your marketing needs;
  • Targeting: How to target your customers;

 

 

  • Positioning: How you differ from your competitors 
  • Marketing Mix!
  • 4Ps│7Ps;
  • Pricing Strategies: tips and tricks;
  • SWOT Analysis for freelancers;
  • PESTLE Analysis for freelancers;
  • Outbound vs. Inbound marketing;
  • Red Ocean vs. Blue Ocean for translators, and more.

Prerequisites for an online session:

For PC-based Users:

• Required: Windows Vista, Windows 8, or Windows 10 
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: Zoom desktop app; JavaScript enabled
• NOT required: Microphone – attendees can communicate with the trainer through incorporated chat. Yet, it is recommended.
• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free Zoom Cloud Meetings App from the Google Play Store

 

For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: Zoom desktop app; JavaScript enabled
• NOT required: Microphone – attendees can communicate with the trainer through incorporated chat. Yet, it is recommended.
• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Note

The session can be delivered online/offline to give an orientation to students, translation newbies, and would-be career shifters about how to market your language services professionally build your personal brand as a freelance translator.

Enroll